In the beginning was the screw

Logo Design Adolph Würth GmbH & Co KG

We have clearly defined the two screws as a symbol, even elevated them to an emblem. At the same time, we have liberated the founder’s name from its reserve, confidently placing it alongside the pictorial symbol in bold typography. The new logo becomes a seal of quality, visible on all products. It serves as the central element in the corporate design for all companies within the Würth Group — the global leader from the Hohenlohe region.

Logo old/new

Logo usage

Group Logos

In collaboration with

Brand Strategy, Corporate Identity and Design by Claus Koch™