Logo Design Adolf Würth GmbH & Co KG
We have clearly defined the two screws as a symbol, even elevated them to an emblem. At the same time, we have liberated the founder’s name from its reserve, confidently placing it alongside the pictorial symbol in bold typography. The new logo becomes a seal of quality, visible on all products. It serves as the central element in the corporate design for all companies within the Würth Group — the global leader from the Hohenlohe region.
Logo old/new
Logo usage
Group Logos
Brand Strategy, Brand Identity und Design by Claus Koch™