Type Design Concept for an Italian supercar manufacturer
Similar to the vehicles with their embracing form and sporting essence, the typeface excites with its blend of classic and futuristic design, becoming a style icon unafraid of the passage of time.
The Romans were artists and architects. They didn’t invent the alphabet, but they gave it the look and dynamic it has today. Letters became an important part of architecture: capital, striking, ornamental — worthy for an emperor.
But the Romans were also engineers. It is therefore not surprising that they based the letters on a construction principle consisting of the three archetypes circle, square and triangle. Today 2000 years after, this skeleton is still open to new interpretations.
We associate engineering with the rough look of constructed fonts, as they follow technical principles rather than aesthetic. We encounter constructed fonts every day, for example on license plates.
The value of engineering should be preserved. Stylishly upgraded, the character of the typeface gains dynamism, rhythm and looks elegant.
The iconic numbers are jewels and showcase a look characterized by sportive and essential lines. The numbers celebrate the high point of type design: balanced, harmonious forms, accentuated by a play between surface and free space — an inimitable design that will leave its mark in the new decade.
Exclusivity and sophistication characterize the Velocità as a masterpiece in type design. The noble and functional appearance gives the luxurious claim of the brand an unmistakable touch.
