Type Design Metabo®
The Metabo® wordmark captures the core concept of its global brand identity: authenticity, genuineness, and strength. The implementation of geometric design principles, along with sturdy serifs, establishes a direct connection to the tools and rugged materials for which it is designed to work.
Drill, chisel, screwdriver — the serifs of the Metabo-Type take on a unique form, imprinting the word image with distinctiveness and creating visual connections to a variety of tools. In this context, the Metabo-Type goes beyond mere typography, evolving into a two-dimensional tool:
Formally, it proudly stands as a headline font, skillfully shaping the contours of the brand identity. In terms of content, its character leads with a reference to the world of tools, weaving a narrative resonating with craftsmanship.
This typeface didn’t emerge in isolation; rather, it was born from a meticulous analysis of the Metabo wordmark. Every nuance and weakness were laid bare, serving as the foundation for artfully crafting improvements and refinements.
