Brand Design HDI Insurance
Brands are like personalities. They have character and their own values. We surround ourselves with brands like with friends because they are important to us. With a long relationship, our trust in them also grows. A positive perception of a company is therefore a milestone to its success. A modern and authentic corporate design also contributes to this.
Logo old/new
Logo and primary colours are the defining elements of our brand. Fonts complement the picture, and photos complete the appearance. It’s the interplay of all individual components that make up a holistic brand design.
The most valuable component of the brand appearance is the HDI logo, as it is used in all communication. We have maintained the typography: the letter spacing is slightly reduced, and the HDI green has been made slightly more powerful.
The square in the H remains an important feature of the design. On the one hand, it is the connection to the Talanx point of the parent company and its values, on the other hand, we have developed the Brandbox and mosaic layout system from this.
Brandbox
Style Guide
Today, a brand design must offer flexible layout options to differentiate without losing the brand character. A product brochure has other layout requirements than a product advertisement or a citylight campaign. From the HDI square, we’ve developed the mosaic layout system, which is highly flexible and caters to various content and formal requirements.
Mosaic layout system
Citylight
Screen saver
Icons
Brand Strategy by Claus Koch™