Packaging Design toast breads by Harry-Brot
The new toast breads dazzle with a radical new packaging design that puts the product name in the spotlight. A vibrant yellow band breaks through the packaging, simultaneously categorizing Harry’s breakfast assortment.
The Harry logo has been enhanced with the characteristic Harry spike and, together with the new Active hook, forms the cohesive graphic element of the newly designed breakfast range.
The new breakfast range design offers flexible layout options for future products, without losing the visual family identity. We’ve expanded the layout specifically to incorporate various sandwiches. Each product is highlighted by its own unique color palette. The use of metallic colors emphasizes the high-quality ingredients and creates individuality on the bread aisle.