Ideographic Design for Friedrich-Alexander-Universität Erlangen-Nürnberg
Five symbols represent the key research priorities of Friedrich-Alexander-Universität Erlangen-Nürnberg. These visuals foster collaboration and innovation, clarify research missions, and strengthen the University’s brand identity.
Our concept utilizes the associative power of symbols to emphasize the foundation of an innovative approach. The narrative highlights FAU’s core research activities:
At a comprehensive university, researchers strive to explore new horizons, drive innovation, understand dynamics, create impact, and shape the future
These symbols have universal appeal due to their clear meanings and simple, open designs, making it easier to represent complex challenges within layouts.
Brand Strategy, Brand Identity und Design by Claus Koch™