Ideographic Design for the Friedrich-Alexander Universität Erlangen-Nürnberg
Five symbols represent the five key research priorities of Friedrich-Alexander-University Erlangen-Nürnberg. These visual elements contribute to collaboration and innovation, enhance the understanding of research missions and strengthen the brand identity of the University.
In our concept, we leverage the associative power of symbols to highlight the foundation of an innovative approach. The narrative draw attention to the core research activities of FAU:
At a comprehensive university, researchers focus on exploring new horizons, targeting innovations, understanding dynamics, developing impact and engineering tomorrow.
These symbols carry a universal appeal, as they are both less abstract in meaning and visually simple and open. This makes it easier to represent complex challenges within the layout.
Brand Strategy by Claus Koch™