Brand Design for Friedrich-Alexander-Universität Erlangen-Nürnberg
Pioneers are defined by courage, foresight, and an inner drive, bringing their visions to life. Success often lies beyond comfort zones. To remain innovative, FAU needs space—both in time and content.
Logo old/new
The logo transitions from a technical to a content-driven representation. Three lines form a profile where perspective shifts, creating visual dynamism that signifies FAU’s new era.
The logo embodies openness, connectivity, continuity, independence, and authority. It reflects FAU’s multi-dimensional, interdisciplinary, and interconnected approach, with perspective changes in each letter. This dynamic design visualizes openness, movement, diversity, and individuality. Faculties are distinguished by vibrant colors across all media.
The university seal has been meticulously refined, marking a step into the future. The university’s name and founding year are now integral to the emblem. The depictions of Friedrich and Alexander are enhanced, aligning with the 1832 sketch: brighter, fresher, and more appealing.
University Seal old/new
FAU adopts a singular logo in dark blue or white, strengthening the university’s brand. Faculties receive two additional colors: a deep, powerful shade and a vibrant, energetic hue. The Fibonacci Design System guides color variations, sub-brands, and the style guide, ensuring cohesive communication.
Fibonacci Design System
Color variations
Sub-brands
Style guide
Colorline
Communication
Brand Strategy, Brand Identity und Design by Claus Koch™
Design Animation by Linnenschmidt®