Brand Design Friedrich-Alexander Universität Erlangen-Nürnberg
What defines pioneers? They need courage, foresight, and an inner drive. Through these qualities, they bring their visions to life. Success often emerges beyond one’s comfort zone. To ensure that FAU remains an innovator in the future, it requires space – both in terms of time and content.
Logo old/new
The logo emancipates itself from a technical representation to a content-driven one. The three lines draw a profile in which a shift in perspective occurs – creating a visual dynamism that represents the new era of FAU.
Additional facets become apparent: openness, connections – but also continuity with independence and authority. The logo represents the multi-dimensional, multi-disciplinary and multi-linked approach of FAU. That’s why perspectives change in each letter twice. The result in terms of content and optics is dynamics, visualising openness, movement, diversity, and individuality. The faculties differentiate themselves with vibrant colours, used in all media.
The university seal has been carefully modified in detail – seen as a whole, it becomes the first step into the future. The university’s name and the founding year become integral parts of the image symbol. The depiction of Friedrich and Alexander is significantly enhanced, and the overall impression aligns with the 1832 sketch: brighter, fresher, more appealing.
University Seal old/new
There will be only one FAU logo, in dark blue or white. This decision strengthens the comprehensive university – and most importantly – the FAU brand. The faculties will be assigned two additional colours alongside dark blue and white: a powerful darker shade and a noticeably more vibrant one that exudes energy.
Fibonacci Design System
Color variations
Sub-brands
Style guide
Colorline
Communication
Brand Strategy by Claus Koch™
Design Animation by Linnenschmidt®